Non-academic sources are produced outside conventional academic publishing. They include a wide range of official, professional, commercial and popular information.
Examples include:
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government publications and official statistics
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professional guidance and industry standards
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technical documentation and industry reports
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news articles and current-affairs coverage
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company, charity and campaign websites
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trade magazines, blogs and podcasts
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social media posts
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films, games, artworks and other creative works
These sources can be useful when you need:
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current information about an event or developing issue
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official policy, legislation, statistics or guidance
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evidence about professional or industry practice
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an organisation’s own position, activities or claims
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public, political or media perspectives
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original material that you are analysing directly
Non-academic does not mean unreliable or unimportant. For some questions, an official document, technical standard, creative work or first-hand account may be the most appropriate evidence.
For example, in a business case study, a company’s website or press release may provide evidence of how the company presents itself. This does not mean that you should accept its claims without checking them.
However, quality varies. Some sources may be promotional, partial, inaccurate or published without independent review. Consider who produced the information, why they produced it and what evidence supports its claims.